
S Gallery, 2023, Madrid (2023)


Exploring the human psyche through lithic painting, a dreamlike fusion of the organic and mineral.

Horacio Quiroz is based in Mexico City. After working for several years in the advertising industry, I began my self-taught painting career in 2013. I graduated in Graphic Design from Universidad Iberoamericana, after which I worked for almost twelve years as Creative Art Director for several renowned international advertising agencies, such as Publicis Mexico and Zeta Advertising. During this time, I handled local and international accounts. As an advertiser, I learned to work under pressure on multiple projects simultaneously, gaining a deep understanding of how the industry works through interactions with clients, planners, brand managers, designers, producers, models, etc. Despite working full-time as an advertiser, my artistic training never stopped, as I was always learning from the work of other art directors and great photographers, with whom I was fortunate to work both here in Mexico and abroad. In 2013, driven by my passion for visual arts, I decided to leave advertising behind and dedicate myself entirely to artistic activity, to somehow reconnect with the spontaneity I had in my childhood. Therefore, in the last six years, I have embarked on a new professional career.
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